I promised that this time I would tell you how to promote the novel you’ve worked on for a year. The bad news is that about 30% of Americans get all their information from “social media” (that would be Twitter and Facebook). There is even one writer who, after he had sold many books for 99 cents, wrote a book (for 99 cents) of how you could use Twitter to sell your book. (He also writes his novels in six weeks, which should tell you something about the quality of them. Quality notwithstanding, the man HAS sold thousands of books. He’s found his niche.)
Sorry, but that only works for certain kinds of books. You must consider that the 30% of Americans on Twitter are younger people most of whom attended government (public) schools. That means that they have not had a very good education and a great majority of them (under the age of 40) are basically illiterate because our public schools have not taught them to READ, nor have their teachers ever encouraged them to read.
If you are a writer of simple stories with fantasy or vampire or zombie or werewolf themes you might use Twitter to hustle your work. There is a market for simple entertainment books that require little thought to read. Let me put it another way: If you can make yourself write formula type novels with Plug and Play characters, you can likely find an audience for them on Twitter. Good luck with that.
Facebook is another medium touted as a source to promote your book. There is one author of a really bad (in my opinion) book who went on FB and begged his “friends” to give good reviews for his tome. I actually tried FB, not to promote my novels, but to establish a “presence” which might then lead my contacts to this web site blog. I found it to be a huge time-eater when I could be writing. After two months I dropped Facebook and haven’t missed a thing.
So, how then do you promote your book? I can promise you that the best (and slowest) way to promote your work is WORD OF MOUTH. Yes, it will take longer for you to become established. And if you write trash this method won’t work for you. Stick to Twitter. But, if you do write good novels with a certain amount of elegant thought-provoking prose people who read you book WILL tell their friends about the good book they read. Because, unfortunately, good books are rare among the millions on Amazon. You will have an older cadre of readers and yes, it does take more time to establish yourself as a credible writer this way – but you will develop a very loyal following who will wait anxiously for your next novel. And those who pick up on you in the middle of your series, will very likely go back and buy your earlier work. A few loyal readers, for me, are worth a thousand Twitterers.