We have, on our local TV, a commercial where the spokesman touts a website that searches for the best price for hotel rooms. Perhaps you have seen it also. It is sponsored by “Trivago.” Maybe those who wrote and produced the spot didn’t notice it, but the spokesman cannot pronounce “Tree-vah-go.” He always calls it “Chee-vah-go” and it drives me nuts.
However, the spokesman appears to be of some other persuasion than Caucasian so it might be politically incorrect to inform him that he is mispronouncing the sponsor’s name. Or by chance the sponsor PREFERS that the man says “Chee-vah-go.” It certainly draws our attention and here I am writing about it, which in the mind of some companies, that is a good thing. To them, any publicity is good publicity. But, I don’t buy that philosophy.
As for me, I will never use “Chee-vah-go” because it irritates the hell out of me, but if you choose to do so, don’t make the mistake of Googling Cheevahgo looking for a cheap hotel. The name really is “Trivago” even if the company’s announcer can’t pronounce it correctly.