Joe is at it AGAIN!

Well, my old friend Joe Banks is at it again. (He’s not really a friend of mine; I just thought I’d be nice). Joseph Banks is a men’s shop in my area and I am sure you have one in yours who does the same thing. Banks does a lot of TV advertising and it all has the same, with variations, pitch. “Buy one suit, and get TWO free!” I love it. It is so phony and it has the universal appeal of greed to the low information buyer. “Hey, Maude! I can buy one suit and get TWO absolutely free. Get the car!”

Sometimes I actually get tired of stating the obvious, but it seems to be necessary because human beings never seem to learn. Let me state this as simply as I can. NOTHING is free. Everything costs somebody, something.
I’m not talking about “loss leaders” which is what some stores, especially around holidays, use. In that case they will offer something at their cost or even slightly below to get you in the store. Let’s say the TV you’ve been dreaming of is advertised at the Acme Appliance Store for $500 for one day only, when it normally sells for $600. What a deal! But when you read the small print it always says, “as long as supplies last.” That can mean that they only have one TV at that terrific sale price, but if it gets you in the store, they have a better chance of selling you that beautiful $900 TV. After all, you deserve a great TV, don’t you?

So Joe Banks isn’t really selling your one suit and giving you two free. He is selling you three suits for the price of three suits. Gee, I feel badly about breaking this sad news to you but really, didn’t your mom teach you anything?

 

About johnbeckmanbooks

John Beckman, a retired meteorologist, was known as “Johnny the Weatherman” in a career that spanned forty years. He forecasted the weather on WSJS-TV in Winston-Salem, NC, at WFGA-TV in Jacksonville, FL, and for thirty-three years in Atlanta at WSB-TV and WXIA-TV. Also a well published author Beckman now devotes full time to writing fiction. He currently has several eBooks on Amazon.com, "Tropical Knights," first in a series of adventure/mysteries about a sailor and his lovely CIA cohort on a mission to save America. Now available the sequel, and second in the series: "Tropical Daze." The third Jack & Amy adventure is "Tropical Rage" which became available on 30 April 2014. All of his books are highlighted on http://johnbeckmanbooks.com and available from Amazon.com. . .
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