Find your Niche!

Have you taken a look at “BookBub” lately? Almost every book promoted has the same, or a slight variation of the same, theme. There is a person (man or woman professional) who discovers someone dead and then it becomes their job to find the killer. It has been said that unless you can sum up your novel in one sentence, you don’t know your story. Well, I think the sentence above pretty much sums up most of the novels being written today.
I feel like saying, “If you’ve read one, you’ve read ‘em all.” So I must ask you this: Why would anyone choose to read your novel over one of the others which are carbon copies of each other? Oh, I’m sure you would get a few readers. Those of the same intelligence as a child who enjoys watching the same cartoon over and over and over.

There is a better way. If you want your fiction to be popular, you have to be a little different from all the other junk that is out there. (This doesn’t apply to Romance Novels – they are in the same category as the cartoon-watcher. Romance readers don’t want anything to change except the characters names and places. It’s much like pornography, minus the explicit sex). I’m assuming that your writing is a cut above that category.

What you must do is find a niche. If the market is flooded with detective/killer novels, write about something else. During the cold war a number of authors made big hits with spy novels – but, they all had a different slant. “007” was sexy and filled with double ententes, nothing like Clancy’s “Hunt for Red October.” “The Spy who came in Out of the Cold” was nothing like “The Tourist.” Yes, they all had a similar underlying theme, but they also had their distinct individuality.

If every food court or fast food chain only served hamburgers, a place that sold chicken sandwiches would have lines forming and would make a fortune. So find yourself a niche. Think out of the box, and write your next novel about a killer who dresses up his corpses like scare crows, and make your protagonist a wheat farmer who must solve the mystery and destroy the killer, before his crop goes to seed. See? Already you are thinking differently. And that’s a good thing.

About johnbeckmanbooks

John Beckman, a retired meteorologist, was known as “Johnny the Weatherman” in a career that spanned forty years. He forecasted the weather on WSJS-TV in Winston-Salem, NC, at WFGA-TV in Jacksonville, FL, and for thirty-three years in Atlanta at WSB-TV and WXIA-TV. Also a well published author Beckman now devotes full time to writing fiction. He currently has several eBooks on, "Tropical Knights," first in a series of adventure/mysteries about a sailor and his lovely CIA cohort on a mission to save America. Now available the sequel, and second in the series: "Tropical Daze." The third Jack & Amy adventure is "Tropical Rage" which became available on 30 April 2014. All of his books are highlighted on and available from . .
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