I’ve had people ask me why I don’t cut the price of my novels to $3.99 or $2.99 or, like the fellow who sells thousands of books for $0.99. That is a difficult question to answer, and I will tell you why. There is a market for everything we sell or buy and the price of the article, whether it is a pair of pants or a brassiere or a can of beans is determined by what the demand for the product is. Yet the question most asked on the “writer’s forums” is: How should I price my book?
Only you, as an author can determine that. If you are Nelson DeMille you can let the publisher set the price at $27.95 and people will buy it. Later, when it is issued as a eBook it will probably cost $9.95 which is reasonable for an author as well established and popular as DeMille.
If you are unknown in the publishing field nobody will pay those kinds of prices for your novel no matter how good a writer you are. If Hemingway was starting out today he wouldn’t be able to command those prices. That is just a fact of life. Writing, in my opinion, takes more time of “paying your dues” than any other profession known to man (or woman).
My full-length novels sell for $4.99 and I never intend to cut the price. Sometimes I have a five day promotion where I will give away a novel for free, and that is a good public-relations tactic because it does expose your work to a wider audience and pays off in sales of your other work. But good writing is the hardest work, without having to lift heavy objects, that I have ever known. It takes me at least a year to write and re-write a 250 page novel with a good plot and good character development. In my opinion, if that is not worth $4.99 then it is worth nothing. I have labored long and hard in the writing vineyards. I have paid my dues. If an author thinks so little of their work as to offer it for $0.99 it is not worth my time to read it. If you have received some of those offers of books “reduced” to $0.99 then I don’t have to explain my reasoning to you any further, do I?