Sell no Book before its Time!

I read a slogan in an ad for some electronic gadget but I think it applies to writing and to other aspects of one’s life. “There is an old saying in business: Quality, Price, Delivery….pick two.” Put that into the context of your writing experience. To turn out a really entertaining and well written novel it does take TIME. And if you wish to have a wide audience for your work you have to price it at an affordable cost.

There are many “quick reads” out there and some of them are cheap to purchase. But do they have the quality you choose for your reading material? There are also many high-priced books by famous authors. And they are high priced because they ARE by famous people. Delivery Is no problem unless these are print-only books because those eventually disappear. That’s one advantage of ePublishing. When it is in Amazon’s gigantic computer – it will be there when the world ends. Which, incidentally, will surely cause a decline in purchases.

So I guess what I want to explain in this blog are three things: 1. You should never sacrifice quality in your writing because you think you need to get it out quickly. 2. You should price you work sensibly. I don’t buy 0.99 books because if the author doesn’t think enough of his or her work to value it at more than a dollar, I am pretty darn sure it ain’t gonna be too good. Conversely, overpricing your book will kill it, no matter how good you think it is. Only you, the author, can put a price on your work. I know your mom thinks you are “priceless” but especially with the world’s economy in the dumper, a prospective buyer is now more choosy than ever.

And finally #3, Delivery. As I have mentioned before in these blogs there is an author who sells ninty-nine cent books and writes one every six weeks. Admittedly they are popular, but in my opinion they are trash and I am too old to waste time on trash books. But let’s say you have an extremely good period and finish your 250 page novel in six months. Isn’t it better to hold that one until your audience has time to build up anticipation of your next work since you just published one a year ago? Think of the other mediums. If a good mystery show airs on TV, don’t you wait expectantly for the week to pass so you can see the next episode? Timing, or delivery, in publishing is just as important as price, and quality.

About johnbeckmanbooks

John Beckman, a retired meteorologist, was known as “Johnny the Weatherman” in a career that spanned forty years. He forecasted the weather on WSJS-TV in Winston-Salem, NC, at WFGA-TV in Jacksonville, FL, and for thirty-three years in Atlanta at WSB-TV and WXIA-TV. Also a well published author Beckman now devotes full time to writing fiction. He currently has several eBooks on Amazon.com, "Tropical Knights," first in a series of adventure/mysteries about a sailor and his lovely CIA cohort on a mission to save America. Now available the sequel, and second in the series: "Tropical Daze." The third Jack & Amy adventure is "Tropical Rage" which became available on 30 April 2014. All of his books are highlighted on http://johnbeckmanbooks.com and available from Amazon.com. . .
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